Dure

Dure

Hello! I'm DurE

Designing Brands. Building Products.

Designing Brands. Building Products.

I blend brand thinking, product design, and visual storytelling to create experiences that are not only visually strong, but purposeful and easy to connect with.

I blend brand thinking, product design, and visual storytelling to create experiences that are not only visually strong, but purposeful and easy to connect with.

✦ I AM AVAILABLE ✦ FOR FREELANCE

My Services

The service I offer is specifically designed to meet your needs.

Brand Design

I build distinctive brand identities that translate a brand’s purpose, personality, and positioning into cohesive visual systems.

Brand Design

I build distinctive brand identities that translate a brand’s purpose, personality, and positioning into cohesive visual systems.

Brand Design

I build distinctive brand identities that translate a brand’s purpose, personality, and positioning into cohesive visual systems.

UI/UX Design

I design digital products that turn complex ideas into clear, intuitive, and engaging user experiences.

UI/UX Design

I design digital products that turn complex ideas into clear, intuitive, and engaging user experiences.

UI/UX Design

I design digital products that turn complex ideas into clear, intuitive, and engaging user experiences.

About

More about me

I’m a Brand & Product Designer with a background in engineering and digital design, bringing systems thinking and visual strategy together to create meaningful experiences.

I work across brand identities and digital products, from shaping how a brand looks, feels, and communicates to designing how people navigate and interact with digital experiences. I enjoy turning complex ideas into clear, cohesive, and human-centered systems that are both purposeful and scalable.

My experiences

July 2025 - Present

Creative Communications Designer at JazzWorld, Pakistan

Designing brand identities and digital products across corporate, consumer, and internal experiences. My work includes the Digital Pakistan website redesign and Beyond the Capes brand identity, alongside high-visibility digital campaigns reaching 5M+ users.

July 2025 - Present

Creative Communications Designer at JazzWorld, Pakistan

Designing brand identities and digital products across corporate, consumer, and internal experiences. My work includes the Digital Pakistan website redesign and Beyond the Capes brand identity, alongside high-visibility digital campaigns reaching 5M+ users.

Oct 2024 – June 2025

Video Editor & Graphic Designer at Digital Pakistan

Produced and edited digital content and podcast series for national-level platforms. Enhanced audience retention through motion design, narrative structuring, and visual storytelling.

Oct 2024 – June 2025

Video Editor & Graphic Designer at Digital Pakistan

Produced and edited digital content and podcast series for national-level platforms. Enhanced audience retention through motion design, narrative structuring, and visual storytelling.

June 2023 – Aug 2023

Game UI & Character Designer at MindStorm Studios

Designed game UI systems, characters, and environments. Applied rapid prototyping and iterative design workflows. Collaborated in a real-world game development pipeline (Game Jam)

June 2023 – Aug 2023

Game UI & Character Designer at MindStorm Studios

Designed game UI systems, characters, and environments. Applied rapid prototyping and iterative design workflows. Collaborated in a real-world game development pipeline (Game Jam)

  • "The redesign brought a fresh, modern look to the DigitalPakistan blog. Navigation feels smoother, and the new layout highlights content in a much clearer way. It’s not just visually appealing but also far more user-friendly."

    Asma Ejaz

    Digital Pakistan

  • "DurE played a key role in our internal communication design. She took routine materials and turned them into visually appealing assets that people actually paid attention to. Her designs brought energy and clarity to our essaging."

    Nayab Sadaf

    Jazz (Corporate Internal Comms)

  • "DurE’s work on the "Beyond the Capes" branding was nothing short of impressive. She has an incredible eye for design and consistency, and she made sure everything aligned with our identity while still feeling fresh."

    Farheen Qureshi

    Jazz (Corporate Internal Comms)

  • "The redesign brought a fresh, modern look to the DigitalPakistan blog. Navigation feels smoother, and the new layout highlights content in a much clearer way. It’s not just visually appealing but also far more user-friendly."

    Asma Ejaz

    Digital Pakistan

  • "DurE played a key role in our internal communication design. She took routine materials and turned them into visually appealing assets that people actually paid attention to. Her designs brought energy and clarity to our essaging."

    Nayab Sadaf

    Jazz (Corporate Internal Comms)

  • "DurE’s work on the "Beyond the Capes" branding was nothing short of impressive. She has an incredible eye for design and consistency, and she made sure everything aligned with our identity while still feeling fresh."

    Farheen Qureshi

    Jazz (Corporate Internal Comms)

  • "The redesign brought a fresh, modern look to the DigitalPakistan blog. Navigation feels smoother, and the new layout highlights content in a much clearer way. It’s not just visually appealing but also far more user-friendly."

    Asma Ejaz

    Digital Pakistan

  • "DurE played a key role in our internal communication design. She took routine materials and turned them into visually appealing assets that people actually paid attention to. Her designs brought energy and clarity to our essaging."

    Nayab Sadaf

    Jazz (Corporate Internal Comms)

  • "DurE’s work on the "Beyond the Capes" branding was nothing short of impressive. She has an incredible eye for design and consistency, and she made sure everything aligned with our identity while still feeling fresh."

    Farheen Qureshi

    Jazz (Corporate Internal Comms)

My Works

Check out some of our awesome projects with creative ideas.

50%

Satisfied happy customers

1

Years of work
experience

0+

Coffees inhaled

Process

My workflow is centered around being well-organized end to end.

  • 01.

    Discover

    I explore the people, context, and problem to uncover what really matters.

  • 02.

    Define

    I turn insights into a design strategy, defining what the needs to be achieve & how we can get there.

  • 03.

    Design & Build

    I translate ideas into brands and product experiences through concepts, systems, and prototypes.

  • 04.

    Refine & Deliver

    I test, iterate, and sharpen the details until the final design is brought to life as a scalable system.

  • 01.

    Discover

    I explore the people, context, and problem to uncover what really matters.

  • 02.

    Define

    I turn insights into a design strategy, defining what the needs to be achieve & how we can get there.

  • 03.

    Design & Build

    I translate ideas into brands and product experiences through concepts, systems, and prototypes.

  • 04.

    Refine & Deliver

    I test, iterate, and sharpen the details until the final design is brought to life as a scalable system.

  • 01.

    Discover

    I explore the people, context, and problem to uncover what really matters.

  • 02.

    Define

    I turn insights into a design strategy, defining what the needs to be achieve & how we can get there.

  • 03.

    Design & Build

    I translate ideas into brands and product experiences through concepts, systems, and prototypes.

  • 04.

    Refine & Deliver

    I test, iterate, and sharpen the details until the final design is brought to life as a scalable system.

Tools that power my every day:

Contact

Got a project in mind? Let's get in touch.

Create a free website with Framer, the website builder loved by startups, designers and agencies.